So many people watched the game Awards 2021, they beat a record

Game Awards have become a little show in recent years. 2021 Brand his eighth annual show, and their attendance was, well, it was crazy. 85,000,000 views, between all flows. This, obviously, does not include several people who are looking from the same computer, nor those connected after the end of the stream. Eighty-five million simultaneous flows, all for a single event. That this is due to the revealed games, the awards awarded or the many years of construction, one thing is certain: no TGA event has been as widely regarded as this one.

Just to help you understand this figure, here are some examples. Do you know the state of California? The most populous state of America? Double it. And even then, you are still several million dollars from the Game Awards account. What about the German population? The United Kingdom? France? All beaten. Of all countries that do not exceed the total Game Awards, Turkey is closest — with about 84 million.

You may also have noticed some specialized ads. Do you know, the kind of advertising shows typically reserved for Superbowl? There is a reason for this. The most watched Event of Superbowl recorded 114 million spectators — even more than Game Awards, but not an impossible margin! It is not difficult to imagine that this event matches the Superbowl figures in a few years. After all, the Superbowl has been building things for more than 50 years — the Game Awards have not even had 10. With this information, it is not surprising that companies seek to make the next big advertising spot.

We are grateful to have returned to a ceremony in person in 2021 and continue to build on our success with significant international growth in 2021, said Geoff Kafka, producer at Game Awards.